|
|
Marketing Plan for Enterntainment Park
Hudec, Martin ; Lubasová,, Alena (referee) ; Novák, Petr (advisor)
The bachelor thesis is focused on the marketing plan for entertainment park Permonium®, which is opened for visitors since 2012. The thesis describing inovation tasks, which will be used for increase atractivity and attendance. Including thesis were made detailed project for three years, which has to achieve mentioned expansion in turistic-entertainming industry.
|
|
|
The urban development of city Brno, locality Brno-Žebětín
Subbotina, Liubov ; Dominik, Vladimír (referee) ; Herzan, Radovan (advisor)
The paper deals with development of the area Brno – Žebětín, its object is to increase the attractiveness of the area and to provide a range of activities for inhabitants of the city Brno and its surroundings. The project outlines a current state of the region with its advantages and disadvantages. Simultaneously new variants of improvement are included. Possibilities of building a skatepark, inline track, archery club and bouldering are suggested for providing an additional entertainment options. Great emphasis is placed on helping people with disabilities by hiporehabilitation. Other important factors as races at the Masaryk circuit are also considered. The overall impression is underlined by architectural design of an area centre with dominants in the form of an obelisk, visual axis and the Green Boulevard. During the process of creating of the whole concept were weighted needs of inhabitants, preservation of current uses and protection of local nature
|
|
|
Kvalita služeb v zábavních tematických parcích
Novotná, Daniela
Novotná, D. Service quality at amusement and theme parks. Diploma thesis. Brno: Mendel University, 2020. This diploma thesis deals with the most important key service quality factors at amusement and theme parks in the Czech Republic from the point view of visitors. There are used secondary and primary data for the classification of these factors. Also the environment and offer of entertainment in theme parks in the Czech Republic is characterized. The primary research is concerned with the level of service and quality of a particular theme park with regard to visitors´ satisfaction and loyalty. For the rating of satisfaction is used SERVQUAL and IPA analysis. Based on these results, general recommendations are established for the theme park management and also possibly for the destination management. Moreover, the park management will gain information about visitors and their preferences from this evaluating survey. According to these data of the quality level in the chosen theme park there are taken specific measures for increasing the satisfaction and loyalty of visitors.
|
|
|
Marketing Plan for Enterntainment Park
Hudec, Martin ; Lubasová,, Alena (referee) ; Novák, Petr (advisor)
The bachelor thesis is focused on the marketing plan for entertainment park Permonium®, which is opened for visitors since 2012. The thesis describing inovation tasks, which will be used for increase atractivity and attendance. Including thesis were made detailed project for three years, which has to achieve mentioned expansion in turistic-entertainming industry.
|
|
|
Statistical analysis of traffic Babylon entertainment center in 2012-2015 .
Knajbelová, Barbora ; Petera, Jiří (advisor) ; Grosz, Jan (referee)
The bachelor's thesis focuses on the traffic of the entertainment Center Babylon located in the center of Liberec. Methodology includes the theory of time series analysis and possibilities of prediction using trend functions and index analysis. The aim of the thesis the practical part is actually to perform a statistical analysis of traffic of entertainment Center Babylon in Liberec in the years 2012 - 2015. In the practical part are commented specific values of the traffic, evaluated elementary statistics (index analysis), flatted time series by using the chosen method and using the method of trend functions is determined prediction for the next 3 periods.
|
|
|
The urban development of city Brno, locality Brno-Žebětín
Subbotina, Liubov ; Dominik, Vladimír (referee) ; Herzan, Radovan (advisor)
The paper deals with development of the area Brno – Žebětín, its object is to increase the attractiveness of the area and to provide a range of activities for inhabitants of the city Brno and its surroundings. The project outlines a current state of the region with its advantages and disadvantages. Simultaneously new variants of improvement are included. Possibilities of building a skatepark, inline track, archery club and bouldering are suggested for providing an additional entertainment options. Great emphasis is placed on helping people with disabilities by hiporehabilitation. Other important factors as races at the Masaryk circuit are also considered. The overall impression is underlined by architectural design of an area centre with dominants in the form of an obelisk, visual axis and the Green Boulevard. During the process of creating of the whole concept were weighted needs of inhabitants, preservation of current uses and protection of local nature
|
|
|
Business Plan in the Sphere of Tourism
Malíková, Alžběta ; Švanda, Pavel (advisor) ; Luštický, Martin (referee)
This thesis forms a business plan based on the idea of creating and running a kid`s entertainment park in the region of Wallachia (Eastern Moravia). The document is intended to help explain the idea behind to authorities and other stakeholders. The thesis consists of two parts. The first --theoretic -- one describes the tourism itself, its definition, positive and negative impacts and externalities, typology and briefly mentions also specific tourism conditions in the region. The theoretical part also introduces methods and principles of business plan creation. Second -- practical -- part of the thesis formulates the business plan based on data on amount of visits in the region and its sightseeings. It also describes intended status after implementation of the business plan.
|
|
|
Creating of a new amusement center in selected areas, with a focus on tourism
POLANSKÝ, Tomáš
This thesis deals with the conditions of influence to the establishment and operation of amusement centers in our country and abroad. It focuses to cooperation of centers and tourism. The goal is to compare the default conditions, which affect the future functioning. The first part deals with the legal conditions that influence the establishment of the company. Next is about the possibilities of financing. The second part deals with tourism. It describes the types of tourism, its development and bringing positive and negative effects. The third part deals to amusement parks. It is an analysis of selected areas, local supply and analysis of selected amusement center. Thesis includes research part, which survey the view of potential clients. Default motive was to find out whether people are interested in similar parks, what they expect and what their experience is. In case of analysis of individual centers is the goal to describe the structure of prosperous companies.
|
|
|
Study of reconstruction of the historical granary in Hluboká nad Vltavou into an amusement park
Vojnarová, Petra ; Kouřilová, Jana (advisor) ; Tryml, Lukáš (referee)
The aim of this Diploma Thesis is the elaboration of a study concerning the project for the reconstruction of the historical building of a granary in Hluboká nad Vltavou into an amusement park. The theoretical base of the thesis deals with the importance of the tourism at the national and regional levels where the contemporary situation of the Southern Bohemian Region is described in a more detailed way. A part of the thesis includes selected examples of local and foreign case studies dealing with similar projects like the planned project of an amusement park and it also corresponds with the contemporary market trends. The main practical part of the thesis deals with the design of the reconstruction of the historical building of a granary in Hluboká nad Vltavou into an amusement park. The purpose of the thesis is not the procession of a realistic project including all parts thereof but a study offering the solutions how to use the building in connection with the strategic planning document of the town Hluboká nad Vltavou as well as the Southern Bohemian Region. The practical part includes the description of the project of the granary, including the design, basic economic analysis and possibilities of the marketing communication. The technical documentation of the building is a part of attachments.
|
guest ::
